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   Conservation Issues of the Ventana Chapter | monterey county

New Sierra Club film touts benefits of locally-grown food


  A local apple a day...
Sierra Club has produced a 15-minute animated video to inform the general public about the benefits of buying organic and locally-grown food. The lighthearted animation, called "The True Cost of Food," is being used by the Club's National Sustainable Consumption Committee to introduce discussions of the environmental costs of agribusiness and factory farming.

In the video, a shopper gets transported from a magical supermarket checkstand staffed with a straight-talking checker to the dark side of the food industry where she sees how factory farms pollute the air and water.

Readers can download the humorous video at www.truecostoffood.org. Check it out. And let us know if it influences you to buy more organic and locally-grown foods.





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